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Editorials

1: Edetorial for FMS (Financial Mail Services - Events & exhibitions guide - May 2014)

Marketing is such an important tool of advertising these days and we believe that when done in the correct manner can benefit your company. One such example is by getting your companies brand recognised out in the public eye. Visual marketing has been proven over and again to be very effective.

No one can dispute when you see a logo of a famous brand without thinking twice you know who they are. While all companies are not as famous as others by visually putting your "brand" out there, the hope is that you will be on a persons mind immediately when  thinking of the specific brand that you offer.

At Wink Promotions we strive to offer you different ideas and tools to help advertise your business. It could be something as simple as uniform for your staff with your logos branded on them or maybe pens, mugs etc....  Maybe your company is organising an event, golf day, end of year function? Let us help you with gift ideas or clothing for that day. Our professional sales team will help you with your ideas and follow through to the finished product. Perhaps you know of a charity event and you want to help, why not donate a novelty item like a key ring or something related to the market of the event with your logo branded on the item. It is a great way to advertise your company and at the same time give someone a gift.

Stuck on what to give or what corporate / promotional clothing there is out there,give us a call or make an appointment with our sales team, we will take the time and sit with you and help find the perfect item you are looking for!

Tips:

* Quantity is key! - The larger the order of the same item the better the pricing is.

* Always check on stock availability before placing your order.

* Turnaround time plays a huge role and changes from item to item. Please remember that while the stock is available, time is still needed to put a purchase order through and for the stock to be pulled from the system and then collected.

* If you are going with branding your items, they will all come with their own turnaround times. Stock will be from a.) The supplier and then will be taken to b.) The branding company -and depending what you are having done - pad print, engraving , heat press, embroidery etc.. it could be  anything from 5-7 working days on approval of all artwork. Once the branding has been done then we collect and deliver to you.

* Ensure that you have given sufficient time for the whole process to follow through, this way we can avoid mishaps and mistakes. Obviously there are times where rush orders is inevitable and we will always do our best to accommodate where we can.

 

 

2: TIPS TO GET YOUR BUSINESS OUT THERE!   - 24/04/2014

Marketing is such an important tool of advertising these days and we believe that when done in the correct manner can benefit your company. One such example is by getting your companies brand recognised out in the public eye. Visual marketing has been proven over and again to be very effective.

No one can dispute when you see a logo of a famous brand without thinking twice you know who they are. While all companies are not as famous as others by visually putting your “brand” out there, the hope is that you will be on a person’s mind immediately when thinking of the specific brand that you offer.

At Wink Promotions we strive to offer you different ideas and tools to help advertise your business. It could be something as simple as uniform for your staff with your logos branded on them or maybe pens, mugs etc...  Maybe your company is organising an event, golf day, end of year function? Let us help you with gift ideas or clothing for that day. Our professional sales team will help you with your ideas and follow through to the finished product. Perhaps you know of a charity event and you want to help, why not donate a novelty item like a key ring or something related to the market of the event with your logo branded on the item. It is a great way to advertise your company and at the same time give someone a gift.

Stuck on what gift to give or what corporate/ promotional clothing there is out there, give us a call or make an appointment with our sales team, we will take the time and sit with you and help find the perfect item you are looking for!

TIPS:

  • Quantity is key! – The larger the order of the same item the better the pricing is.

 

  • Always check on stock availability before placing your order.

 

  • Turnaround time plays a huge role and changes from item to item. Please remember that while the stock is available, time is still needed to put a purchase order through and for the stock to be pulled from the system and then collected.

 

  • If you are going with branding your items, they all come with their own turnaround times. Stock will be from a.) The supplier and then will be taken to b.) The branding company – and depending what you are having done – pad print, engraving, heat press, embroidery etc… it could be anything from 5-7 working days on approval of all artwork. Once the branding has been done then we collect and deliver to you.

 

  • Ensure that you have given sufficient time for the whole process to follow through; this way we can avoid any mishaps and mistakes. Obviously there are times where rush orders is inevitable and we will always do our best to accommodate where we can.

 

3:

“TO BRAND OR NOT TO BRAND!”

A closer look into branding options for all your Promotional clothing and gifts.

In the Corporate / Promotional clothing and gifts industry we almost always find ourselves in a position where our clients do not quite understand the complexity or the difference between the different kinds of branding that are available for the various items they want.

Educating our clients and potential clients can only benefit the industry and so we have decided to share our knowledge with you. Typically each kind of branding has its own lead time, specifications and pricing.  Artwork always needs to be of a high quality to ensure the best results. Always check with your representative before hand on what kind of electronic file the artwork is needed in, this will also help with the lead time on any order you have placed. Remember, your order of goods/ clothing and branding have their own separate lead times. The longer artwork takes to be signed off the longer your lead time will be to receive your order.

Onto the types of branding done in our industry and on what items they are suitable for:

Screen Print
a screen print is the application of a single colour at a time through a custom made 'template' or 'stencil' onto a flat or curved surface. A second or more pass would need to be made to apply additional colours from the design. Screen print costs vary depending upon whether or not an automated machine process is possible, semi automated process is employed or traditional manual technique used. Screen printing is great for most three dimensional objects made from plastics, wood, metal, textiles, glass and ceramics.

Pad Print
the most effective way of applying up to 4 colour process onto flat, curved or recessed areas. Ink is applied from an etched plate via a rubberised pad. This in turn applies ink under correct pressure lifted from the plate. Pad printing is great for just about every desk top item. Anything made from firm, hard or semi soft materials can be printed whether they are flat or curved, recessed or indented.

Acid Etching
Similar to screen printing but instead of using coloured ink an abrasive acid chemical is applied though the template instead. This chemical erodes and affects the products surface leaving a contrasting area. Acid etching is great for glass, metal, wood and ceramics providing an 'embossed' look.

Engraving
Applied with a powerful laser or via a diamond tipped tool, engraving will literally burn or scratch into your chosen product leaving a mark that will outlive any other print or branding technology in normal general use. Laser engraving is great for chrome or stainless steel, glass, crystal and wooden objects.

Litho Process Printing
Litho process printing can be used to give your design greater depth through the use of tints, tones and gradients. A litho process can use as many spot colours as you like.
Litho process is great for paper and cardboard items, poly, textiles, larger flatter surfaces made from PVC and plastics.

4 Colour Process Printing
Cyan, magenta, yellow and black ink is used to produce a final finish as good as a photograph. 4 Colour process printing is great for paper, cardboard, textiles and other flat surfaces including PVC and plastics technologies.

Transfer Printing
Transfers are printed up to 4 colour process onto a flat, vinyl material. It is then applied to your chosen item via chemical adhesion and heat application. Transfer printing is great for ceramics, glass, textiles, PVC and plastics. UK made stress item bags.

Digital Print
Allows files to be printed direct from the computer onto material removing the need for plates or film. Digital printing is great for paper, plastics and textiles providing short runs and a quick turnaround.

Hot Foil Blocking
Application of coloured foil onto leather or PVC, in particular diaries and desk sets.
Hot foil blocking is great for leather diary products.

Embroidery
A way of stitching your design into garments, bags, vinyl and other thin materials. Clarity will never be as crisp as print onto for example plastics, but outlasts, and outperforms print onto garments and just seems the right thing to do onto clothing.
Embroidery is great for clothing, textiles, thin PVC and other flat, thin or soft surfaces.

Woven
Custom set loom to create a garment or bag from scratch to your specific design. A polo shirt with two different coloured arms, club tie and ladies scarf set, towel or custom made neck ladel are but a few examples. Great for textiles and woven neck labels.

Labelling
Application of label to finished product. 4 Colour process and litho process' employed to print labels to specific size on materials such as paper, vinyl and plastics. Great for application of 4 Colour process design to product that would not ordinarily be able to have print process applied to it.

 

4:

With technology improving all the time, we decided to redesign our website to suit our clientele better.  The new look and feel is far more user friendly and will assist you with all the queries you might have. We have a special branding page that explains in a little detail all the types of branding made available to you, as well as thousands of products to choose from all directly on our page no more hyperlinks directing you to another page. Feel free to go in and browse around. One really awesome feature on the website is the virtual sample tool. You could either upload your logo or fill in the online form with chosen product which will then be forwarded to us or you can click on the product you are interested in and then click again on virtual sample. Upload the logo you want to use and impose it onto your chosen product. It will even let you know what kind of branding is available for that product. Once this is done you will have a clearer indication if this is indeed what you are looking for. Once you have made your decision go to request a quote and attach your virtual sample and it will come through directly to us. What better ways of ensuring you get exactly what you are looking for!

It is that time of the year when all Promotional Companies, like ourselves need to make sure our clients have started planning their orders for calendars and diaries for 2015. All orders for that need to be handed in by the end of August so we can deliver to you by December in order for you to hand out by next year.

Some other important planning to remember would be your company’s uniforms / overalls. Now would be the ideal time to be planning for next year. Lastly you would need to start thinking about your yearend gifts either for your clients or staff. Planning all these things before the rush will be of a great benefit for you. Keep in mind that almost all of our suppliers have their deadline marked for the end of November to still be able to deliver this year, any orders placed after this period will only be delivered in the New Year.